Two Auckland mothers-turned-tech entrepreneurs are entering the global wearable technology market with the launch of TAKE.IN – a world-first biofeedback necklace designed to help people better understand and regulate their emotional state through breath awareness.
Founded by Ashlee Rose and Kristy Taylor, TAKE.IN combines jewellery design, wearable technology and nervous system science into a device that measures breathing patterns and provides feedback designed to support emotional regulation.
The company has secured $278,000 in funding from the Ministry of Business, Innovation and Employment (MBIE) to develop the product.
The founders said the idea came from a gap in the current wearable market, which they believed “focuses heavily on performance tracking rather than emotional wellbeing.”
“People are overwhelmed with data, but still feel stressed and disconnected,” co-founder Ashlee Rose said.
“We want to make breath awareness as fundamental to wellbeing as movement”.
She said TAKE.IN was built around the growing scientific understanding that breathing is closely linked to emotional regulation and brain function.
The necklace is designed to help users become more aware of these patterns throughout the day, with guided breathwork experiences and behavioural insights intended to support longer-term nervous system regulation.
Co-founder Kristy Taylor said the goal was “not to add more complexity to people’s lives, but to simplify how they understand stress.”
“We’re not trying to optimise people – we’re trying to help them regulate,” she said.
“This is jewellery designed with intention. Something that supports how you feel, not just what you do.”
The TAKE.IN Breath Intelligence Necklace is currently available for pre-order, with delivery expected in November 2026.
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