Australian start-up Collective Medical has launched a Kickstarter campaign for its GP website and online booking platform, as it works towards integration with Best Practice Software.
Founded by Brisbane high school student Isaac Erathnage, Collective Medical offers GP clinics a managed website with integrated online bookings for a monthly fee. The platform is already being tested at Maitland Street Medical Centre in Narrabri, NSW, with patients able to select a doctor, appointment type and available time through the service.
Collective Medical is seeking $35,000 through a Kickstarter campaign, with funding earmarked for completing its Best Practice integration through Halo Connect and the Bp Partner Network.
Pulse+IT spoke to Collective Medical CEO and founder Isaac Erathnage about the platform, its early deployment and how he plans to build a healthcare technology company while still at school.
Where is Collective Medical currently being used, and what have you learnt from having the platform operating in a real GP practice?
Maitland Street Medical Centre in Narrabri, NSW has been running as our test/network site. They’re using the core booking flow end-to-end – patients selecting a doctor, choosing an appointment type and time slot, and receiving confirmation emails.
The end-to-end flow is now working with real bookings, and we’re continuing to gather feedback from Maitland Street as we refine the doctor-side dashboard ahead of the Best Practice integration.
The main feedback so far has pushed us toward simplifying the booking steps and improving mobile responsiveness, both of which we’ve since built in.
How will the planned Best Practice integration work, and where are you currently up to in that process?
The integration is being built through Bp’s Halo Connect API and the Bp Partner Network programme.
Once live, it will let clinics on Best Practice sync bookings made through Collective Medical directly into their existing PMS, rather than needing staff to manually re-enter appointments – removing the double-handling that a lot of clinics currently deal with when using a separate booking widget.
We completed our technical review with Bp’s partner team on 10 August, which went well, and submitted our architecture diagram on 11 August to move into Committee Review.
Once Committee Review is approved, we’ll move through the commercial agreement, staging development and a CREST-accredited penetration test, before production launch.
Realistically we’re targeting mid-November to December 2026 for that to go live.
There are already a number of established online booking products available to Australian general practices. What gap do you think Collective Medical fills?
The gap we’re targeting isn’t booking widgets – most existing providers sell a booking tool that gets bolted onto a clinic’s existing website.
Collective Medical is the clinic’s entire website: fully managed, one flat price, no separate design fees or web agency needed. At $79 per month that’s materially cheaper than paying for a website build plus a booking add-on separately.
You’re still at high school. How do you plan to provide the support, security and compliance expected of a healthcare technology vendor if the business begins to scale?
Yes, I’m still at school, and I’m upfront about that.
Practically, I’ve set the business up so it doesn’t depend on me personally handling everything. We’re implementing Freshdesk and Freshchat to handle clinic inquiries through a structured system, and building those processes now so onboarding and day-to-day support can run efficiently without constant real-time attention.
Security and compliance work, including penetration testing, will be undertaken by accredited third parties.
It’s a genuine constraint I take seriously, and part of why we’re growing carefully – starting with a small group of founding clinics rather than trying to scale to hundreds at once.
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