Disability and aged care support platform Mable has gone live with Contentful to power its marketing website, migrating more than 1400 pages from its previous content management system in five months.
Mable connects people seeking disability and aged care support with independent support workers. It sits within Attain Healthtech, which also includes Homemade, Leap In and Mable Direct.
Mable said the move to a headless, structured content platform was needed as the business scaled across multiple brands and more complex publishing workflows.
The migration was led by Mable’s in-house digital and engineering teams, working with Contentful’s professional services team.
Mable has also integrated a digital asset management system alongside Contentful and used AI-assisted development tools to create repeatable content components and reduce engineering effort during the migration.
Governance was a key driver for the project, with Mable saying structured workflows and audit trails now allow legal and compliance teams to review and approve content more efficiently.
“Contentful has given us a strong foundation to scale how we manage content across the business,” said Mable senior digital experience manager Fidelma Maher.
Regulated environments
“The platform has made it easier to structure content properly from the start, move faster when regulations change, and give our teams far better control over publishing workflows and governance. It’s been a clear step forward from where we were,” she said.
Contentful ANZ area vice president Sam Hoare said Mable was an example of organisations in regulated environments moving towards structured content to support speed, governance and scalability.
The Mable marketing website is now live on Contentful, with plans to explore broader integration across other Attain Healthtech businesses.
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